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How to REALLY fail at Social Media
Want to know what not to do on social media platforms? Below are few points to keep in mind if you are in charge of your brand’s social media campaign.
Use your Twitter profile and Facebook fan page to push out marketing messages
Social media thrive on conversation and engagement. Brands that don’t engage with followers and offer content of value will not succeed with their social media campaign. Implement a content strategy that will help to determine what type of content you will publish on your social networks. Having a well-thought through strategy is key to the success of A Social Media campaign.
Link your Facebook and Twitter account and never look at your Twitter profile again
This point ties in with the previous point. Social media is not ‘easy’. By duplicating the same content on your social profiles, especially on Facebook and Twitter, you will annoy those who follow you on both networks. It takes time to build up a follower and fan base and even more time to engage with these fans and followers. Brands that see social media as a short-term solution to promote a certain product will fail miserably at social media.
Link to your own work only
This tie in with the content strategy. Brands should not only link to their own website and work. When creating your content strategy, think about your target audience’s other interests and include content relevant to these interests. It is easy to pick up what type of content your fans and followers enjoy by looking at the number of comments on a status update (on a fan page) or the number of retweets (on Twitter) pertaining to a certain subject matter.
Tweet excessively
Social media might be freely available but that is not an excuse to exploit it. If you’re treating your social prolife like an instant messenger service, you’re doing it incorrectly. In this day and age, there is an excessive amount of online ‘noise’, and thus when it comes to online media, the consumer is in charge. If you don’t produce content of value, you will be “un-followed” or lose fans.
Post updates without re-reading or thinking about them
A brand’s social media ambassador should know the brand’s voice and tonality inside-out. The ambassador should also be attentive to detail. Thus, it is important to remember that when tweeting under a brand name, it’s best to keep your opinions about politics, religion and so forth to yourself.
Pick a fight on a social network
Never, ever pick a fight with a fan or follower on a social media platform, or anywhere for that matter. If someone makes an accusation or false statement, rather send a message directly to them (“@” them) or comment on the update to obtain their contact details (such as an email address or phone number) and sort the issue out offline.
The above points are a few of the things one should not do when engaging with a customer base via a social media platform. If you would like to find out if you’re going in the right direction with your social media strategy, email us and we’ll conduct a social media audit to highlight areas that can be improved upon to enhance your strategy.
About the Author
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.
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