
Southwest Airlines is taking adavantage of Social Media. Are you?
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United Breaks Guitars: The Power of One Voice in the Age of Social Media $11.96 Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the … |
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Digital Strategies for Powerful Corporate Communications $13.50 The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders–including employees, customers, and investors–are empowered in ways unimaginable just a few years ago, and traditional corporate hierarch… |
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The Managed Heart: Commercialization of Human Feeling, Twentieth Anniversary Edition, With a New Afterword $15.00 In private life we try to induce or suppress love, envy, and anger through deep acting or “emotional work,” just as we manage our outer expressions through surface acting. But what happens when this system of adjusting emotions is adapted to commercial purposes? Hochschild examines the cost of this kind of “emotional labor.” She vividly describes from a humanist and feminist perspective the proces… |